Apollo: a flexible, powerful and customisable freeware package for choice model estimation and application

Stephane Hess and David Palma are excited to announce the release of Apollo, their free software for advanced choice modelling. This unique package covers a wide set of existing models, allows users to code their own models, and incorporates facilities for both classical and Bayesian estimation, as well as numerous pre and post-estimation functions. The software is distributed as an R package, and full details are available at www.ApolloChoiceModelling.com.