David Meads leads the Economic Evaluation for HTA module on the Health Economics MSc. He is lead economist on several trials, decision modelling and patient preference studies. David is a co-applicant and lead health economist on a number of NIHR- and charity-funded research projects. These include economic evaluations alongside clinical trials, decision-analytic modelling and stated preference studies. He is interested in exploring and improving decision making in healthcare at individual and organisational levels. He is also keen to explore the potential for economics (and behavioural economics) to change behaviour, for example, through the use of financial incentives.
David regularly contributes to the Research Design Service, providing health economics advice to NHS staff developing research proposals.
David’s research interests include:
- decision-analytic modelling and Health Technology Assessment
- the valuation of health
- stated preference elicitation and analysis
- behavioural economics and behaviour change.