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Alan Pearman is Professor of Management Decision Analysis in Leeds University Business School and has served as Pro-Vice-Chancellor of the University of Leeds. His research and teaching focus on how individuals and organisations use information to make decisions and what can be done to support better decision making. He works with both a psychological (descriptive) perspective to understand why decisions are made the way they are and with a more management science (prescriptive) perspective to offer model-based and other support for better decision making in practice. Understanding risk, how it is perceived and how we communicate to others about it, is a significant part of this work.